1910s to 1920s
Most posters from this time period advertise perfumed soaps and skincare products with typical art-nouveau and art-déco images. However at that time, images were not as important in advertisement - it was more about the text and its argument, all to convince the consumer that they wanted to be that woman in the picture.
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1950s
Contrary to the unorthodoxy of the previous decade, the fifties aimed to provide perfection by introducing the model of family where a man would be the ideal head of the family, the breadwinner, and the supporter, while the woman would present an ideal housewife, ready to create the best atmosphere in their own home. This, however ideal it might seem, resulted in social norms preventing any female emancipation. The post-war era could be seen as uniformly repressive, oppressive, and miserable, especially for the women who had no way of escaping the image of perfect housewife.
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2000s - 2010s
The modern era in which we live is defined by individualism, fighting for equality and technology. All of these aspects have affected the world of marketing and the new commercials are starting to reflect the change that has begun in the society with feminism or movements against racial segregation in the second half of the twentieth century. The new millennium has brought us platforms that do not present just stereotypical images and normative messages and moreover brands that are looking into and investing in innovative forms and styles of advertising.
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